The new campaign is aimed at broadening the brand's appeal
Or it could lose you one, says Samali Basu Guha.
India is a $180-billion automobile market, including vehicles and services. Of this, only $1 billion is online.
The Tata-SIA airline Vistara is gearing up to station an indigenously developed robot, RADA, at its signature lounge at Delhi airport's Terminal 3. Powered by AI, the robot is programmed to scan boarding passes, provide information on the terminal, departure gates, real-time flight status and weather conditions of destination city etc. And RADA can also entertain people by playing games and multimedia content, says Sangeeta Tanwar.
SoftBank's investments in the past two years include $627 million in online-retailing marketplace Snapdeal and leading a $210 million funding round in taxi-hailing app Ola Cabs.
The $9.5 billion Nokia deal was the last in a string of bad deals struck by Chief Executive Satya Nadella's predecessor, Steve Ballmer.
Analysts say that Republic TV has to hit the top spot in the shortest possible time if it has to make a dent in the ad market and break even, writes Vanita Kohli-Khandekar.
The agency proposes to improve revenues from non-advertising segments, integrate non-traditional disciplines and strengthen sister agencies Orchard and Black Pencil.
These exist in a unique world of by-invitation-only properties -- those that are never advertised and which money alone cannot buy. One cannot simply walk in for a tour of these apartments. A buyer must first meet the developer's targeted social criteria to get invited for a walkthrough of the property.
IFFCO is reaching out to the young Indian urban professional.
As competition heats up, health drink brands like GSK, Mondelez, Nestle get more aggressive with promotions and promises.
In his strongest assertion amid his ongoing tussle with the Arvind Kejriwal dispensation, top cop B S Bassi on Friday said it would be a "very unfortunate" day in the history of the capital if the Delhi Police comes under the city government and its functioning under the Centre's jurisdiction was "perfect".
At present, Flipkart's total seller base is 60,000.
Apple issued full-page advertisements on Tuesday.
News of all that's transpired on and off the football field
A selection of musings from around the cricket World Cup.
MRF test drives a new, more luxurious, brand.
By getting its focus back on the sub-Rs 10,000 and other price segments, Vivo is filling key gaps aggressively in a bid to grab share and regain strength in smartphone market.
News of all that's transpired on and off the football field
Manufacturer Nissan plans to get aggressive with brand communication and increase the number of customer touchpoints through showrooms, experience zones and other initiatives.
Reducing dependence on wholesalers will give the company better control over its inventory, besides offering greater visibility to new brands, reports Avishek Rakshit.
Initially, hair care products such as Vatika hair oil and shampoos, Meswak toothpaste, Chyawanprash and honey would be made available.
The organisers have become savvier about marketing the game.
A summary of sports events and persons who made news on Thursday
Among other things, taking note of complaints against several Chinese e-commerce players such as Shein, Ali Express etc for sending shipments as 'gifts' to customers in India and avoiding duties, the government has now mandated that all e-commerce sites and apps must have a registered business entity. This will be the importer on record and subject to customs rules, report Subhayan Chakraborty, Neha Alawadhi and Karan Choudhury.
Globally, the SME business is among the fifth and sixth positions for Adobe.
It took the Aditya Birla group four years to make up its mind on entering the the burgeoning e-commerce market in the country.
Sleep has been a casualty for Vijay Shekhar Sharma, whose wallet company Paytm has a user base of close to 150 million and is working 20 hours a day.
With Airtel and RCom already having launched their special offers for post-paid customers, and RJio around the corner, Vodafone makes its move with Red.
Since its launch in 1985, Frooti has been an instant hit with kids.
The overriding objective of the National Investment and Infrastructure Fund (NIIF) must be adequate economic return, not financial return.
Besides India, the other affected countries are Pakistan, Bangladesh, Sri Lanka, Nigeria and Ghana. The pilot scheme is expected to run for a year from this November before being extended to all visa types.
A V Rajwade wonders if the Modi sarkar is pursuing price stability at the cost of potential social instability in both rural and urban India.
- I think it's a 'No' at this point of time, purely based on the whole negative aura that has been generated
MTR re-positions its brand to cater early morning to the hungry urban young. It has launched a range of breakfast foods to pave the way for future product and brand transformation.
A comeback without a digital plan may turn out to be futile.
The iconic British brand acquired by Unilever in 2009 from American major Sara Lee, is attempting to get a new image with actors Sidharth Malhotra and Varun Dhawan.
Twenty-five years on, Coca-Cola is involved in a new search. Arnab Dutta reports.
A company claims to run ads on Facebook where students are encouraged to provide their details to get help from career counsellors.
